||The Business Management Certificate provides business professionals with the opportunity to enhance their knowledge of business theory as well as develop professional business skills through education within a specific area of interest.
Four Specialization Tracks Available!
Choose from four specialization tracks:
- General Management Track
The intent of this track is to develop students’ ability to create strategies that attain and sustain competitive advantage. Students will gain an understanding of strategic management process and theory and will practice applying these processes through the use of business case studies. A key component of this track is the evaluation of the pros and cons of strategies in a general business environment.
In this track, students will learn to effectively evaluate marketing opportunities and design effective marketing programs through implementing promotional levers, understanding consumer behavior, and utilizing market research in a dynamic global environment. The aim here is to develop not only the analytical skills necessary to design such programs, but also the communication skills needed to facilitate successful implementation of a plan including the four Ps: place, price, product, and promotion.
- Corporate Finance
In this track, students will develop robust capital budgeting skills using sophisticated tools for financial decision making. Students will develop analytical thinking skills and the ability to make sound investment decisions and contribute to the efficiency of a firm.
- International Business
The global environment presents challenges as well as opportunities. This track examines the development and implementation of business strategies for worldwide operations. Upon completion of this track, students will understand alternative strategies for creating and sustaining a global competitive advantage.
Consider the high-demand fields of financial planning, project management, risk management, and executive coaching. Business and career education in these fields could help students develop the expertise and credentials that could make you a more valuable employee to your organization.
Business Management Certification Details
The Business Management Certificate is ideally suited for business professionals who seek to advance their career, capitalize on new professional opportunities, or change career paths. The Business Management Certificate is also suited for those who lack a formal, professional business education, but want to obtain a foundation in business theory and practice. A bachelor′s degree is required.
Students enrolling in the Business Management Certificate program must demonstrate basic computer skills through successful completion of a challenge exam or submission of a transcript reflecting completion of a college-level computer course. Students unable to satisfy this requirement must complete the Business Management Certificate program′s Introduction to Computer Skills course. There is no charge for either the challenge exam or the Introduction to Computer Skills course.
The Business Management Certificate is a continuing education program offering a core foundation in managerial economics and business ethics and provides specialization tracks that target specific business skill development. Students interested in a professional business education may select one of our aforementioned specialization tracks.
- BM 201: Managerial Economics
This course examines the economic environment that forms the framework for decision making and strategy formulation. Topics include fundamentals of managerial economics, supply and demand analysis, and pricing strategies, among others. Real-world examples demonstrate the application of economic theory for practical problem solving.
- BM 202: Business Ethics
The purpose of this course is to develop students’ ability to anticipate and analyze ethical issues encountered in organizations. Students will examine the role of ethics in the business world and develop practical tools to handle moral dilemmas in the workplace. Case studies are employed to illustrate whistle-blowing, ethics in finance, discrimination, and others, providing students exposure to prominent issues of business ethics and common arguments on each.
CORPORATE FINANCE TRACK
- BM 207: Financial Statement Analysis
This course is an interdisciplinary course that combines principles of accounting and finance to develop an understanding of financial statements. Upon completion of the course, students are able to analyze financial statements using practical analysis tools for the purpose of valuation of debt and equity.
- BM 208: Intermediate Financial Accounting
This course develops an in-depth understanding of theory and practice of financial accounting. Students completing this course will be able to analyze the financial reporting requirements of corporations including the preparation and analysis of balance sheets and income statements.
- BM 209: Financial Management
This course provides an understanding of the principles of corporate financial management including the valuation of assets, cash flow management, evaluation of corporate financial performance, and risks involved in financial decisions. Students explore current financial theories and their applications in business.
- BM 210: Advanced Financial Analysis
In this course, students will develop robust capital budgeting skills using sophisticated tools for financial decision making. The course develops students’ analytical thinking skills and ability to make sound investment decisions and contribute to the efficiency of a firm.
GENERAL MANAGEMENT TRACK
- 203: Organizational Behavior
This course builds a foundation for managerial decision making. Advanced exploration of organizational culture, employee motivation, leadership, group dynamics, and other topics in the study of human behavior in organizations is included. Upon completion of this course, students will also have deepened their understanding of their own behavior in organizations.
- BM 204: Legal Environment of Business
Upon completion of this course, students will understand not only the basic legal concepts and terminology that are important to business, but also the social and governmental structure within which business operates. Topics include agencies, employment law contracts, torts, and product liability.
- BM 205: Operations Management—Quality and Productivity
This course examines the design and control of organizational resources to efficiently and effectively produce goods and services. Managerial strategy and decision making are emphasized while students use analytical techniques to solve problems in the modern operations environment.
- BM 206: Strategic Management in a Global Environment
The intent of this course is to develop students’ ability to create strategies that attain and sustain competitive advantage. Students will gain an understanding of strategic management process and theory and will practice applying these processes through the use of business case studies. A key component of the course is the evaluation of the pros and cons of strategies in a complex global environment.
INTERNATIONAL BUSINESS TRACK
- BM 215: Multinational Management
Managers operating in multicultural environments face complex management challenges. The first objective of this course is to develop appreciation of the differences that make international management a challenge. Furthermore, this course provides exposure to and develops cultural awareness and cross-cultural communication skills necessary for managing a globally competent workforce.
- BM 216: Global Financial Markets
Understanding the international economic environment is essential for operating in multinational firms. Concepts include international financial markets, currency exchange rates, international diversification, and optimal asset allocation.
- BM 217: Global Marketing Management
Globalization and the Internet have changed thinking about marketing from a local to a domestic to a global perspective. This course analyzes the primary marketing decisions in a global environment. Upon completion of this course, students will understand global trends of international marketing, a variety of market entry strategies, and market strategies of major corporations in countries around the world.
- BM 218: International Business Strategy
The global environment presents challenges as well as opportunities. This capstone course examines the development and implementation of business strategy for worldwide operations. Upon completion of this course, students will understand alternative strategies for creating and sustaining a global competitive advantage.
- BM 211: Marketing Management
In this course, students will learn to effectively evaluate marketing opportunities and design effective marketing programs in a dynamic global environment. The course aims to develop not only the analytical skills necessary to design such programs, but also the communication skills needed to facilitate successful implementation of a plan including the four Ps: place, price, product, and promotion.
- BM 212: Consumer Behavior
The behavior of people as buyers—either consumer or industrial—is of critical importance for any marketer. This course focuses on providing understanding of buyer behavior and refining skills in using behavioral research data to make marketing decisions. Furthermore, students will explore the use of mechanisms to build persuasive communications and lead consumers to change their attitudes and actions.
- BM 213: Integrated Marketing Communications
This course provides an overview of promotion operations to develop skills in identifying target markets and using market research to find an appropriate marketing mix. Students become familiar with setting promotion objectives, scheduling, and advertising effects while exploring topics including public relations, sales promotion, direct marketing, Internet marketing, and promotion of an organization. An emphasis is placed upon creation of a unified message to the consumer using a combination of marketing tools.
- BM 214: International Marketing
Globalization and the Internet have changed thinking about marketing from a local to a domestic to a global perspective. Students will analyze regional economic markets to understand how to identify potential opportunities for sustaining competitive advantage using research, segmentation, and targeting techniques.